Eight Dimensions of Quality Meaning and Different Definitions

Definitions of Quality:

→ It is a degree of excellence or we can say that it is a Conformance to specification.
→ Fit for Purposes
→ Conformance to Requirements
→ It is a Value for Performance
→ It means Freedom from defects
→ Meeting the requirements of the customers.
→ Doing the right things at the right time

Eight Dimensions of Quality:

What is Quality in Manufacturing?

→ In manufacturing the quality has various aspects in terms of the customer's requirement and performance of the product in easy terms we can say the dimensions.
→ It is not only saying the product, process, or service is ok or not ok but also it has eight different dimensions which are given below.
  1. Performance
  2. Feature
  3. Reliability
  4. Conformance
  5. Durability
  6. Serviceability
  7. Aesthetics
  8. Perceived Quality
Eight Dimensions of Quality

[1] Performance:

→ Performance is anything that will perform as expected by the user and as specified by the manufacturer.
→ If products do not do as buyers expect, users will be disappointed and frustrated. 
→ Poor performing things get negative reviews and lose sales and reputation.
→ The performance of a product reflects on the profitability or reputation of the business.


[2] Features:

→ What additional benefits will be added to the product? 
→ Some features will be present in all things.
→ For example, all cars have wheels, steering wheel, gears, windows, and seats but only some cars have assisted parking and Bluetooth, etc.…


[3] Reliability:

→ Reliability is the ability of anything to consistently perform within specifications
→ Will it perform well over its expected lifetime and perform consistently? 
→ Usually, reliability may be closely related to the product's performance.
→ Many brands have developed trust with customers because of their product’s reliability.
→ e.g. Apple, Microsoft, Google…..
→  So the reliability is a major contributor to any brand or organization.


Examples of Quality Dimensions

→  The examples are mentioned in the below picture.

Performance Features Reliability



[4] Conformance:

→ Does your product meet the specification which was given by the customer or mentioned in design?


[5] Durability:

→ Durability is related to how long will the product perform and under what conditions?
→ usually, the durability of the product is closely related to the warranty.
→ Sometimes, the product's durability is mentioned in procurement contracts and specifications.
→ Will it last long with daily use?

[6] Serviceability:

→ Serviceability is the ability of the product that is easy to maintain and repair.
→ Make sure customers are satisfied with the products and services of the organization.

Conformance Durability Serviceability

[7] Aesthetics:

→ Aesthetics is the look of the finished goods in simple language.
→ It is related to a product’s look, appearance or beauty e.g. Lamborghini
→ The aesthetic dimension is playing a major role in an organization or brand's identity buildup.



[8] Perceived Quality:

→ Perception is a reality or how the customer thinks about a specific product is called perceived quality. 
→ It is a perception or thinking about the brand  e.g.  Rolls Royce
→ What brand name is going to be used and does this convey any perception?


Aesthetics and Perceived

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